Ecast Network was an early innovator in the Internet of Things, taking the concept of the standalone jukebox and turning it into broadband network of touch-screen devices. With these innovations came new opportunities for additional revenue: interactive advertising for new music, drinks, and more.
Stonestreet Works helped Ecast develop and refine its pitch to advertisers and establish its own interactive advertising agency. In an engagement spanning several months, we helped win the largest campaigns in company history with pitch creative—including an interactive piece featuring the Geico caveman expertly demonstrating how to dance to different songs selected by bar patrons. Other clients we worked with directly included EA, Sony, A&E, Ford, VH1, Jeep, Verizon, and ESPN.
- Creative direction
- Creative production
- Editorial Consulting
- UX & UI