Hi, I’m Erich Michael Stonestreet, and I provide writing, design, and creative production services to a wide range or clients, from small businesses to global firms.
Stonestreet Works is known for combining incisive thinking with creativity—a combination of clarity and energy that leads to a surprisingly great result (see below).
A partial list of present and past clients includes: Jolly & Goode, CooperVision, Deloitte, Charles Schwab, PayPal, and Left Coast Magazine.
Jolly & Goode is a British fashion brand and cheeky gift shop for Brits and Anglophiles, with an expansive collection of stylish Union Jack apparel.
I help Jolly & Goode:
+ Develop voice, story and creative direction for a retail brand with a distinctive personality.
+ Design logos, a Shopify store, marketing materials, and certain products.
+ Research, plan, and deploy a global production network.
+ Choose influencers for campaigns.
+ Manage all aspects of global e-commerce on Shopify including Sidekick AI.
+ Sales have doubled every year for four years.
CooperVision is a global contact lens manufacturer and brand with e-commerce sites in the US, Canada, UK, EU, Asia, Latin America, Africa, and other markets.
I help CooperVision:
+ Market commercial software to eye-care providers globally.
+ Translate technical product value into clear, creative storytelling for non-technical audiences.
+ Write and produce product launch videos, including voiceovers.
+ Localize creative assets to different markets around the world.
+ Create engaging presentations for global meetings and conferences.
+ Concept and produce integrated B2B2C marketing campaigns.
+ Collaborate with cross-functional teams to keep deliverables aligned, on message, and on schedule.
+ Revenue from software has grown to over $1 billion annually.
Deloitte is a global consulting firm that serves and advises some of the smartest brands and businesses around the world.
I helped Deloitte’s Center for The Edge:
+ Transform and embed its set of recommendations (for food industry clients) into a series of short “science fiction” stories about emerging realities.
+ Collect and present these stories, along with stories written by other writers, in a printed book called The Future of Food, which was given to clients.
+ Make Deloitte’s future-forward recommendations far more memorable and enjoyable than a PowerPoint presentation.
Wheels of Peace fostered dialogue between the youth of Iran and the United States. It was led by American cyclist-adventurer-photographer Rick Gunn and Iranian cyclist and ecological activist Mohammad Tajeran.
I helped Wheels of Peace:
+ Create a website they could share with the press and others.
+ Create a private social network that students could use to communicate with each other.
Left Coast magazine blended regional lifestyle pieces with solution-oriented politics.
I helped Left Coast Magazine:
+ Bring in and manage over 100 contributors, including high-profile journalists.
+ Define the voice and focus of a magazine covering lifestyle and solution-oriented politics.
+ Design the logo and craft the slogan: On Your Wavelength.
+ Define and develop topic areas with a focus on forward-thinking solutions for the most pressing socioeconomic problems in the region and nation.
+ Oversee writing and editing workflows from idea to publication.
+ Build a distinctive editorial product with a clear point of view and consistent audience focus.
Charles Schwab is a financial services firm founded in San Francisco. Schwab was an early pioneer in empowering investors with digital technologies.
I helped Charles Schwab:
+ Coordinate the marketing department, technology teams, and internal creative agency, to develop proprietary software allowing financial advisors to promote products to investors.
+ Improve communications between advisors and investors by writing and editing a library of “choose your own adventure” letters that advisors could customize and send to clients.
Maui Luxe Villa is a luxury property in the Ka’anapali Beach area of Maui.
I helped Maui Luxe Villa:
+ Create a direct booking site (including logo and site design, custom integrations, and copywriting).
+ Install a backend booking system syncing the calendar across all short-term rental platforms (Airbnb, VRBO, direct bookings).
+ Integrate the system with the resort’s own property management software for a seamless, high-touch guest experience.
The services provided by Stonestreet Works are rooted in writing and the blue sky thinking that the blank page requires.
In providing writing services to my clients, I’ve created the following:
+ Television scripts
+ Advertising scripts
+ Voiceover scripts
+ Book manuscripts
+ Graphic books
+ Graphic novels
+ Magazine articles
+ Presentations
+ Speeches
+ Lyrics
+ Travelogues
+ Blog posts
+ Newsletters
+ Email templates
+ Client communications
+ Social posts
+ Ad copy
+ Sell sheets
+ Brochures
+ Packaging copy
+ Names of products
+ Names of companies
I know what good is—and how good works. And I use this knowledge to design:
+ Logos and brand assets
+ Websites and shops
+ Advertisements
+ Social content
+ Audio
+ Video
+ Printed materials
+ Event materials
+ Apparel
Some people have an innate desire to find the best, most elegant solution. I am one of those people. So I’m often asked to solve problems that require:
+ Systems thinking
+ Process improvements
+ Creating a bridge between the creative and the technical
+ Assembling teams
+ Discovering new and valuable business opportunities
+ Creating and delivering compelling presentations
+ Anticipating and preventing production issues
+ Perceptual shifts from the smallest detail to the big picture
Give me a shout. Reach out on LinkedIn or use the form below.
