Hi, I’m Erich Michael Stonestreet, a creative director, writer, and producer who originates and leads distinctive brands, shows, campaigns, experiences, and product launches, from initial concept through execution.
I combine storytelling, strategy, design, production, and technical fluency across audio, video, publishing, e-commerce, AI-enabled workflows, and emerging technology.
Below is a selection of work that shows how I meet challenges, make useful and memorable things, and deliver results—whether starting from zero or helping an established business work better.
Challenges & Results
Examples from a select group of recent clients and projects.
Jolly & Goode
Jolly & Goode is a cheeky British fashion brand for Brits and Anglophiles with an expansive collection of stylish Union Jack apparel.
My Role Chief Creative Officer
Doubled total company revenue year over year for four consecutive years by building Jolly & Goode’s brand, product, commerce, and marketing ecosystem, from identity, messaging, photography, and product copy through content strategy and advertising. Created the tagline: Casually Brilliant.
Challenges + Develop a distinctly British brand for casual styles and beach breaks. + Appeal to both Brits and Anglophiles in the UK and US. + Rank highly for high-volume searches including Union Jack items. + Keep the tech ecosystem light and efficient. + Make every customer touchpoint feel Casually Brilliant.
The Work + Design and develop product line. + Develop brand story with a cheeky British voice and vibe. + Shopify store with on-brand design and customisations. + Logos, typography, colour scheme, visuals. + Craft taglines including: Casually Brilliant. + Social media and influencer marketing. + Email marketing design and flow automations. + On-brand British customer service storefront chat. + Sidekick enhancements.
Results + Sales have doubled year over year for four years. + The UK and US are the two leading markets. + Ranking for Union Jack searches is consistently in the Top 1 to 3 results. + ChatGPT and other Agentic shopping queries bring customers to the shop. + Many customers love this cheeky British brand.
Stupefied
Stupefiedis an improvised audio comedy and podcast produced in Chicago, San Francisco, and New York.
My Role Co-Creator, Producer & Writer
I co-created and produced Stupefied, an improvised audio comedy podcast recorded in Chicago. Developed the show’s format, episode framework, visual identity, website, and launch materials. Season one features an all-star cast of Chicago improvisers.
The Work + With my co-creator, defined a clear vision for the show format, tone, approach. + Crafted framework for the first season of standalone episodes. + Created character backstories for multiple original characters. + In July and August in Chicago, added cast members, scheduled recording sessions, and recorded enough material for the first season of episodes. + Established a repeatable recording and production process. + Created the show’s visual identity and launch materials, including the website and episode artwork for Apple and Spotify.
Stupefied brings together original-format development, comedy, audio storytelling, editorial judgment, and end-to-end independent production. It’s also a lot of fun.
Deloitte
Deloitte is a global consulting firm that serves and advises some of the smartest brands and businesses around the world.
My Role Consulting Editorial Director
I contextualized Deloitte’s food-industry client recommendations within original science-fiction narratives for The Future of Food. The stories in this printed book made Deloitte’s strategic recommendations more engaging and memorable and sparked more productive conversations with clients.
Challenges + Make Deloitte’s valuable recommendations to food industry clients more compelling and memorable than they would be in a PowerPoint presentation. + Absorb and internalize the recommendations in order to transform them into something creative and compelling.
The Work + Write short science fiction stories about emerging realities in the food industry. + Collect and present these stories, along with stories written by other writers, in a printed book called The Future of Food, which was given to clients.
Results + Deloitte’s clients loved the book and the conversations it sparked. + Presenting recommendations to clients within fictional narratives has now become an essential part of Deloitte’s approach with clients.
CooperVision
CooperVision is a global contact lens manufacturer and brand with e-commerce sites in the US, Canada, UK, EU, Asia, Latin America, Africa, and other markets.
My Role Consulting Creative Director
I delivered strategic creative and campaign development, originating and producing B2B2C video, audio, and marketing assets for international product launches.
Challenges + Translate technical product value into clear, creative storytelling for non-technical audiences. + Educate internal groups and eye-care providers on the strategic uses of technology as a means to drive revenue growth. + Help eye-care providers market to customers without marketing directly to those customers. + Collaborate across multinational, cross-functional teams to stay aligned.
The Work + Strategic recommendations for top management + Conception, writing, design, and production of integrated B2B2C campaigns including videos and printed materials. + Scripts for voiceovers, production of voiceover audio, and delivery of finished product launch videos for multiple markets. + Short video explainers for proprietary apps, software, and AI tools. + Localized marketing in different languages. + Creation of video and presentations for global conferences.
Results + Revenue from the product I supported has grown from 0 to $4 million recurring annually + Groups are more aligned than ever on how to use technology to achieve goals. + Eye-care providers are able to capture more revenue from lens sales. + The work has the potential to benefit the company for many years.
Left Coast Magazine
Left Coast magazine blended regional lifestyle pieces with solution-oriented politics.
My Role Editor in Chief
I recruited and led a contributor network of more than 100 writers and journalists, including Robert Reich. I defined the coverage spanning federal politics, culture, local life, and food. I also developed the publication’s editorial identity and tagline: On Your Wavelength.
Challenges + Define and develop a new magazine for the Left Coast of North America, which appeals to the people who live there. + Establish an editorial approach centered on solution-oriented politics, lifestyle, and a love of the region.
The Work + Bring in and manage over 100 contributors, including high-profile journalists and Robert Reich. + Define and develop main topic areas, from federal politics to local recipes. + Oversee writing and editing workflows from idea to publication. + Craft the tagline: On Your Wavelength.
Results + Created a distinctive editorial product with a clear point of view and consistent audience focus. + Published work that many contributors remain proud of. + Pushed many progressive ideas forward in a meaningful way. + The publication remains a cultural touchstone from the Obama era.
Maui Luxe Villa
Maui Luxe Villa is a luxury property in the Ka’anapali Beach area of Maui.
My Role Consulting Creative Technologist
Challenges + Find a way to help the owners end their dependency on property managers and shift to a direct booking model. + Any solution would have to integrate with the resort’s software for generating door codes etc. + The solution would need to be sustainably manageable by the owners.
The Work + Create a direct booking site, including design and copywriting that makes you want to be there. + Identify, install, and customize a backend system syncing the booking calendar across all short-term rental platforms (Airbnb, VRBO) as well as direct bookings. + Integrate the system with the resort’s property management software for a seamless, high-touch guest experience.
Results + The villa’s occupancy rate is now far higher than surrounding properties. + The experience is elevated for guests and the owners. + The owners are more independent than ever. + The property receives rave reviews.
Capabilities
The capabilities I can deliver include writing, design, creative direction, production, and a facility with technology.
Direction & Strategy
+ Creative direction + Editorial direction + Branding strategy + Campaign strategy + Product launch strategy + Content strategy + Narrative contextualization of business strategy
Writing
+ Voiceover scripts + Animation scripts + TV, Film, and video scripts + Speeches + Presentations + Newsletters + Product copy + Ad copy + Lyrics + Travelogues
Design
+ Brand assets + Websites and shops + Audio editing and sound design + Video editing and production design + Social media content design + Event materials + Ads
Producing
+ Assembling cross-functional teams + Process improvements + Systems thinking + Perceptual shifts from the smallest detail to the big picture + Discovering new and valuable opportunities + Anticipating and preventing production issues + Creating a bridge between the creative and the technical
Technology
+ Technical product development + Proprietary technology development + App integrations + Tech stack assessments + Multiple AI tools + Shopify + Canva + Mac OS and iOS + And the cognitive flexibility that technology requires
