Hi, I’m Erich Michael Stonestreet, a creative director, writer, and producer.
My work spans audio, video, publishing, campaigns, branding, and digital experiences. I thrive in environments that require continual ideation and iterative execution, including new product launches, startups, and projects that need a clarifying idea to bring them into focus.
Below is a selection of work that reflects how I meet challenges, make things, and deliver results.
A partial list of past and present companies I’ve helped:
Jolly & Goode is a British fashion brand and gift shop for Brits and Anglophiles, with an expansive collection of stylish Union Jack apparel.
Challenges
+ Develop a distinctly British brand for casual styles and beach breaks.
+ Appeal to both Brits and Anglophiles in the UK and US.
+ Rank highly for high-volume searches including Union Jack items.
+ Keep the tech ecosystem light and efficient.
+ Make every customer touchpoint feel Casually Brilliant.
The Work
+ Brand story with a cheeky British voice and vibe.
+ Shopify store with on-brand design and customisations.
+ Logos, typography, colour scheme, visuals.
+ Craft taglines including: Casually Brilliant.
+ Social media profile setup.
+ Influencer marketing.
+ Email marketing design, writing, and flow automations.
+ On-brand British AI customer service storefront chat.
+ Sidekick AI enhancements.
Results
+ Sales have doubled year over year for four years.
+ Staffing needs have remained minimal.
+ The UK and US are the two leading markets.
+ Ranking for Union Jack searches is consistently in the Top 1 to 3 results.
+ ChatGPT shopping queries bring customers to the shop.
+ Many customers love the brand.
CooperVision is a global contact lens manufacturer and brand with e-commerce sites in the US, Canada, UK, EU, Asia, Latin America, Africa, and other markets.
Challenges
+ Translate technical product value into clear, creative storytelling for non-technical audiences.
+ Educate internal groups and eye-care providers on the strategic uses of technology as a means to drive revenue growth.
+ Help eye-care providers market to customers without marketing directly to those customers.
+ Collaborate across multinational, cross-functional teams to stay aligned.
The Work
+ Conception, writing, design, and production of integrated B2B2C campaigns including videos and printed materials.
+ Scripts for voiceovers, production of voiceover audio, and delivery of finished product launch videos for multiple markets.
+ Localized variants in different languages.
+ Short video explainers for proprietary apps, software, and AI tools.
+ Writing and design of engaging presentations for management at global conferences.
Results
+ Revenue from the channels I’ve supported has grown rapidly and substantially.
+ Groups are more aligned than ever on how to use technology to achieve goals.
+ Eye-care providers are able to capture more revenue from lens sales.
+ The work has the potential to benefit the company for many years.
Deloitte is a global consulting firm that serves and advises some of the smartest brands and businesses around the world.
Challenges
+ Make Deloitte’s valuable recommendations to food industry clients more compelling and memorable than they would be in a PowerPoint presentation.
+ Absorb and internalize the recommendations in order to transform them into something creative and compelling.
The Work
+ Write short science fiction stories about emerging realities in the food industry.
+ Collect and present these stories, along with stories written by other writers, in a printed book called The Future of Food, which was given to clients.
Results
+ Deloitte’s clients loved the book and the conversations it sparked.
+ Presenting recommendations to clients within fictional narratives has now become an essential part of Deloitte’s approach with clients.
Left Coast magazine blended regional lifestyle pieces with solution-oriented politics.
Challenges
+ Define and develop a new magazine for the Left Coast of North America, which appeals to the people who live there.
+ Establish an editorial approach centered on solution-oriented politics, lifestyle, and a love of the region.
The Work
+ Bring in and manage over 100 contributors, including high-profile journalists and Robert Reich.
+ Define and develop main topic areas, from federal politics to local recipes.
+ Oversee writing and editing workflows from idea to publication.
Results
+ Created a distinctive editorial product with a clear point of view and consistent audience focus.
+ Crafted the tagline: On Your Wavelength.
+ Pushed many progressive ideas forward in a meaningful way.
+ The publication remains a cultural touchstone from the Obama era.
Maui Luxe Villa is a luxury property in the Ka’anapali Beach area of Maui.
Challenges
+ Find a way to help the owners end their dependency on property managers and shift to a direct booking model.
+ Any solution would have to integrate with the resort’s software for generating door codes etc.
+ The solution would need to be sustainably manageable by the owners.
The Work
+ Create a direct booking site, including design and copywriting that makes you want to be there.
+ Identify, install, and customize a backend system syncing the booking calendar across all short-term rental platforms (Airbnb, VRBO) as well as direct bookings.
+ Integrate the system with the resort’s property management software for a seamless, high-touch guest experience.
Results
+ The villa’s occupancy rate is now far higher than surrounding properties.
+ The experience is elevated for guests and the owners.
+ The owners are more independent than ever.
+ The property receives rave reviews.
The capabilities I can deliver include writing, design, creative direction, production, and a facility with technology.
+ Book manuscripts
+ Graphic books
+ Graphic novels
+ Magazine articles
+ Advertising scripts
+ Voiceover scripts
+ Short videos
+ Presentations
+ Speeches
+ Lyrics
+ Travelogues
+ Newsletters
+ Email marketing
+ Social posts
+ Ad copy
+ Packaging copy
+ Names of products
+ Names of companies
+ Logos and brand assets
+ Websites and shops
+ Advertisements
+ Audio editing
+ Video editing
+ Social content
+ Printed materials
+ Event materials
+ Systems thinking
+ Process improvements
+ Assembling teams
+ Discovering new and valuable business opportunities
+ Anticipating and preventing production issues
+ Creating and delivering compelling presentations
+ Perceptual shifts from the smallest detail to the big picture
+ Creating a bridge between the creative and the technical
+ Tech stack assessments
+ Technical product development
+ Proprietary technology
+ App integrations
+ Multiple AI tools
+ Shopify
+ Canva
+ Mac OS and iOS
+ And the cognitive flexibility that technology requires
Give me a shout. Reach out on LinkedIn or use the form below.
